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Business Sponsors - How to Raise Even More Money

Your Read-a-thon Site is the Perfect Place for Local Businesses to Place Ads

Did you know that young families with school-aged children is one of the top if not the hottest advertising demographic?

There are so many businesses that would love to introduce their business to the parents of elementary and middle school children and there might not be a better place than your group's Readathon website.

Why Would a Business Advertise?

Think about it. Everytime one of your readers logs in to their personal Readathon dashboard they will see ads from businesses that are sponsoring your fundraiser.

If your school has 600 students and 70% participate in your Readathon that means that 420 families will see the sponsor's advertisement at least once. And they will see it every time they log in.

In fact on average a sponsor's ad will be viewed nearly 49 times for each reader in the group.

But so many more people will see the ad.

Remember you raise money by telling friends and family about your reader participating in a Read-a-thon. To do that you use our tools to post about it on social media and send emails and texts to the people really close to the reader's family.

On average the typical person has 250 people in their social networks and at least 50 emails in their address books. So for every reader that participates it is possible that 300 more people will see the sponsor's ad.

Of course not everyone will visit the reader's donation or support page but many will.

That means the potential audience is montrously large.

How Does a Business Become a Sponsor?

We provide everything you need to reach out to local businesses to tell them about the advertising opportunity and an easy process for businesses to sign up.

The program is continuing to develop to offer the greatest opportunity for all parties but here's how the system works now.

Advertisers are sent to a form page where they enter their business name and contact info like phone number, link to their website and email address. They can also upload their logo or a thumbnail photo.

Ad's can be purchased for as little as $250. The ads are displayed in descending order starting with the highest donation.

Here's Our Vision for the Program

We want to start a database of advertisers from the businesses that sponsor a local school.

When the business signs up we will give them page view data so they can see how many people see their ad for their sponsorship investment. We hope to continually increase page views for that sponsor ads are viewed by the largest possible audience. Currently sponsor ads are viewed on average slightly less than 50 times for each reader in the group. That means a 1,000 student school ad would be viewed potentially 50,000 times.

We want to build a large database of sponsors throughout the country and notify them when a group in their zip code begins a new Read-a-thon so they can get as much exposure as possible. That creates a winning formula for everyone.

The sponsor can reach a terrific demographic for relatively small amounts per ad view. And the school can earn extra money from business sponsors they might not even have to contact on their own.

Once a business signs up to sponsor one school we will notify them of other Read-a-thons scheduled within their town or zip code and ask if they would like to sponsor that group as well. The business will be able to track all ads and see how many people view the pages that contain their ads.

Our hope is to build a large enough database of sponsors that a Read-a-thon group can count of having business sponsors from Day 1 without needing to reach out to many businesses. Of course we want each school to reach out to all the companies and businesses they feel would benefit from this type of advertisement so they together we can build the largest community of sponsors possible.

Maximum Benefit from Advertising Dollars

Unlike other advertising dollars becoming a sponsor for Read-a-thon offers so much more.

Most of the money spent on the ad goes directly to the school to support their Read-a-thon. Most ad dollars go to the publisher.

And our Read-a-thon audience is made up of young families with school age children along with their friends and family. Additionally ads are seen by teachers and admins of the school.


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