The One School Fundraiser That Makes Sense
We just got back from a large state's PTA conference and are more convinced now than ever before that our Read-a-thon System is the best school fundraiser anywhere. That is especially true for groups with students from the 6th grade all the way down to daycare.
Let's talk about some of the reasons why.
You're Reading Anyway!
I would hope that students in your school are either reading or are being read to. If they are not you can probably stop reading this article because we might not be your option. But out of the hundreds and hundreds of PTA's and teachers we spoke to at the conference every single one said their students were in fact reading in class.
So, since your students are reading in class, why not consider a reading event where your readers can get friends and family to support their participation with a donation? You can incorporate it into your regular curriculum or you can create a two-week event where the focus of the entire school is on reading.
The worst that will happen if you try holding a readathon is that your students will focus on reading. The best case is that this will be the best fundraiser you've ever held. We will show you the potential here in a minute.
Would You Sponsor a Reader?
We asked everyone at the PTA show this simple question: If your child, grandchild or niece or nephew came to you and said "I'm so excited. I'm going to participate in a reading event and I need to get some people to sponsor me. I was really hoping you would do that. Would you be a sponsor?"
What would you say? Could you say no? We don't think so. So if you would sponsor them don't you also think lots of family members and friends would sponsor a child participating in a read-a-thon?
Why Do Product Fundraisers Fail?
If we are saying our Read-a-thon system is the best school fundraiser anywhere you might wonder what we are comparing it to. So let's look at some of the biggest differences between our Read-a-thon system and a cookie dough fundraiser or a seasonal gift brochure.
Let's say you start your product fundraiser with a company that has a local rep and they do a great job for you. They come to your school and run a fun kick off assembly. You give your students their brochures right after you get them pumped up and then you send them off into the world to sell and conquer.
But for the next two weeks you really don't have any visibility into who is selling or how much they are selling. At best you might get teachers to remind the students to sell but the direction and motivational chat would be general in nature.
With our system you have real time visibility into how each reader is performing. We then give you the best tools to communicate daily with each reader and their families. And those communications are based on the progress each particular reader has made.
You will not be sitting hoping and praying for the best. You can manage effectively.
Reach Way More Sponsors
Let's once again compare our Readathon with a cookie dough fundraiser. When your student comes home with their cookie dough brochure you are fairly limited with who you can show the brochure to. Very involved parents will show the brochure to friends and neighbors. You might even take it to your office and ask coworkers to place orders.
But the fact of the matter is that you are limited to selling to people who live or work near you.
Our system opens up the pool of potential sponsors to anyone anywhere in the world. We provide all of the tools to contact and inform people you know throughout the world using suggestive email tools, social media campaigns and even custom printed brochures.
But There's More
So if you're not convinced yet that this is the best school fundraiser ever let's go over a couple more reasons we know it's the best:
1. Your readers don't collect the money. We do. So there's no cash or checks to worry about.
2. We do all the record keeping. Just think about that. No, really, think about how much grief and hard work that eliminates.
3. There's no product to sell or deliver.
So I hope you're convinced and are ready to start the best school fundraiser anywhere.